Available for new projects · Q2 2026

Scale Your Brand with High-Converting Meta Ads That Drive Real Leads

I help 7- and 8-figure DTC brands unlock predictable growth through performance-driven Facebook & Instagram advertising, creative strategy, and full-funnel optimization.

TRUSTED BY AMBITIOUS DTC BRANDS

NORTHWAVEAURELIASTRIDE.COMOSSWOODKINETIKVELVRA
Abu Zafur Saikat, Meta Ads Strategist

Abu Zafur Saikat

Meta Ads Strategist · Performance Marketer

About

Performance marketing built on data, creative & scale.

I'm Saikat — a performance marketing strategist obsessed with one thing: turning ad spend into predictable, profitable revenue for eCommerce brands. From scrappy startups to 8-figure Shopify operators, I build Meta Ads systems that scale.

My approach blends rigorous testing, world-class creative strategy, and deep funnel economics — so you stop guessing and start scaling.

  • 5+ years scaling DTC & Shopify brands
  • Meta Blueprint Certified Strategist
  • Full-funnel performance creative expert
  • Data-driven testing methodology

$3M+

Ad Spend Managed

$50M+

Revenue Generated

6.2x

Average ROAS

5+

Years Experience

Services

Built for brands that want to scale profitably.

A complete performance marketing stack — designed to compound revenue, not just clicks.

Meta Ads Management

End-to-end campaign management built on data: structure, bidding, budget pacing & scaling frameworks.

Facebook & Instagram Ads

Full-funnel paid social — from cold prospecting to high-intent conversion with elite ROAS.

Retargeting Campaigns

Surgical remarketing flows that turn warm audiences into repeat buyers and lifetime value.

Creative Strategy

Performance-driven ad concepts, hooks, and UGC frameworks engineered to stop the scroll.

Social Media Management

Brand-aligned content systems that compound — building community while driving conversions.

Shopify Growth Strategy

CRO, AOV optimization & funnel architecture to maximize the value of every visitor.

Results

Real brands. Real numbers.

A snapshot of campaigns built to compound — not just convert.

Fashion · DTC Live campaign

Northwave Apparel

ROAS

8.4x

+312%

Last 90 days

Beauty · Shopify Live campaign

Aurelia Skincare

Revenue Growth

$2.1M

+186%

Last 90 days

Lifestyle · DTC Live campaign

Stride Footwear

Cost per Acquisition

-62%

Lower CPA

Last 90 days

Home · eCommerce Live campaign

Mosswood Home

Click-Through Rate

4.7%

+228%

Last 90 days

Portfolio

Creative that converts.

Selected ad creatives, campaign builds, and landing pages from the past 12 months.

Northwave SS26
Ad CreativeStatic · IG Feed

Northwave SS26

Aurelia Serum Drop
Video AdReels · 0:15

Aurelia Serum Drop

Kinetik Audio Launch
CampaignFull Funnel

Kinetik Audio Launch

Stride Performance
Landing PageCRO Build

Stride Performance

Testimonials

Trusted by founders who scale.

"Saikat transformed our Meta strategy. We went from break-even to a consistent 8x ROAS in under 90 days. He doesn't just run ads — he builds growth engines."
SC

Sarah Chen

Founder, Northwave Apparel

"The most data-driven marketer I've ever worked with. Our paid social became our #1 revenue channel. CAC down 62%, AOV up 40%. Unreal results."
MW

Marcus Webb

CEO, Aurelia Skincare

"Creative strategy is where Saikat truly stands out. The ad concepts he brought to the table doubled our CTR overnight. Couldn't recommend more highly."
PR

Priya Raman

Head of Growth, Stride.co

Abu Zafur Saikat

Contact

Let's scale your brand.

Tell me about your brand. I respond personally to every inquiry within 24 hours.